How ChatGPT, Google AI Overviews, and Perplexity actually decide which firms to recommend, and the specific work that moves a firm from invisible to cited.
AEO is how law firms get named inside ChatGPT, Google AI Overviews, and Perplexity answers, not just ranked in blue links. Here's how it differs from SEO and what actually moves it.
Each AI engine pulls from different sources and weighs different signals. Here's how the three major AI answer engines differ, and what that means for a law firm's visibility.
A practical checklist for law firm marketers: the 12 things that most reliably move a firm from invisible to recommended in ChatGPT, Google AI Overviews, and Perplexity.